General Contractor Marketing
Your best projects probably came from referrals. The next ones are being researched online right now, by homeowners and property owners comparing contractors before they ever pick up the phone. We help general contractors show up in that research and turn it into project inquiries worth bidding on.
What property owners are searching for
Where we help you show up
27+ Years
helping local businesses grow
Nobody hires a general contractor on impulse. A kitchen remodel, a room addition or a tenant improvement is one of the largest checks a property owner will write, so they take their time. They read reviews, study photos of finished work, check licenses and ask around. By the time they call, most have already narrowed the list.
That research phase is where contractors win or lose the job without knowing it. If your company is hard to find, or your website shows three blurry photos from years ago, the homeowner moves on to a builder whose work they can actually see. Good general contractor marketing puts your real projects, your reviews and your process in front of people during the weeks they are deciding.
Word of mouth is the best lead source there is, but you can't schedule it. A steady flow of inbound inquiries keeps crews busy between referral jobs and gives you room to choose your projects.
Without clear targeting, you hear from people who want a handyman for an afternoon or a quote they will never act on. Marketing should filter for the project types, sizes and areas you actually want.
Finished projects live on phones and in truck cabs. Search engines and homeowners can only judge what they can see, so undocumented work does nothing for your next bid.
Lead-selling sites send the same homeowner to several contractors at once, which turns the first call into a race to the lowest number. Leads that come to you directly start a very different conversation.
Every plan is built from the same toolbox, but not every contractor needs every tool. We recommend the mix that fits your project types, service area and capacity.
We build pages around the projects you want more of, such as additions, ADUs, whole-home remodels or commercial build-outs, and the cities you serve. Each page pairs a clear scope description with real project photos, so you earn visibility for specific searches instead of one crowded general term.
For a service-area contractor, the Business Profile is often the first impression. We set the right categories and service areas, keep project photos fresh and help you build the habit of asking every satisfied client for a review.
Search campaigns reach people actively looking for a contractor for a specific project. We group keywords by project type, write ads that set expectations and use negative keywords to screen out DIY research and job seekers.
General contractors qualify for Google Local Services Ads in many markets. You pay per lead instead of per click, and the Google Verified badge adds trust before the first call. We confirm eligibility and handle setup and verification.
A contractor website has one job: prove you can do the work. We design portfolio-first sites with project galleries, license and insurance details, a clear description of your process and an estimate request that takes a minute to complete.
Remodeling is visual, and long decisions need reminders. Before-and-after projects shown to homeowners in your target neighborhoods, plus remarketing to people who visited your site, keep your company in mind until they are ready.
No single channel carries a contracting business. The results come from how the channels hand off to each other across a decision that can take months.
SEO and your Google Business Profile put your company in front of people searching for the specific work you do, in the areas where you want to work.
Google Ads and Local Services Ads reach the smaller group who are ready to request bids now, so you are in the conversation from the first call.
Visitors land on project pages with photos, reviews and credentials, then find an easy way to request an estimate. This is where interest becomes an inquiry.
Remarketing and social content keep your finished work in front of prospects between the first visit and the signed contract, while call and form tracking shows which channels produced the projects.
A few of the construction and home improvement companies whose websites were designed by our team.
“I've been working with Precision and Freddie since 2008 — our website, our SEO, our Instagram, our Facebook, Yelp and everything. He helps drive a lot of business into our store and keeps the whole business going.”
You get a marketing partner that has done this for a long time and tells you plainly what is working. Here is what clients can count on.
We have been helping businesses get found since 1999, through every change in how customers search.
SEO, Google Business Profile, advertising, web design and social media are planned together, so your budget isn't split between vendors pulling in different directions.
No packages copied from another industry. Your services, service area and goals shape the strategy.
You see what we did, what changed and what comes next, without the jargon.
Your Google Business Profile and advertising accounts stay in your name, with full visibility at all times.
Based in Woodland Hills, California, we work with local businesses across both countries.
Mostly in three places: the local map results, the regular search results below them, and the ads above both. A complete Google Business Profile with reviews helps you appear on the map, project and city pages on your website help you rank in the organic results, and Google Ads or Local Services Ads place you at the top for people ready to request bids. Most contractors do best with a mix rather than a single source.
It depends on how soon you need work. Ads can bring inquiries shortly after launch, which helps when the calendar has gaps, but they stop when the budget stops. SEO takes months to build and then keeps producing without a cost per click. Many contractors start with ads for immediate demand while SEO builds in the background, then shift budget as organic visibility grows.
Yes, that is the point of targeting. We build pages and campaigns around the work you want, whether that is ADUs, additions, whole-home remodels or commercial tenant improvements, and we exclude searches for small repairs. The inquiry form can also ask about budget and timeline so you can spot serious projects quickly. No campaign removes every unqualified call, but the mix shifts noticeably.
In many U.S. markets, yes. Eligibility depends on Google's current list of supported categories in your area, and you will need to pass Google's screening, which can include license and insurance checks. We verify eligibility for your business before recommending it and manage the application if it is a fit.
At minimum: photos of completed projects organized by type, your license number and insurance details, the cities you serve, a clear explanation of how your process works, reviews from past clients and an easy way to request an estimate. Homeowners are deciding whether to trust you with a major project, so specific proof matters more than polished slogans.
Yes. We are based in Woodland Hills, California, and work with businesses across the United States and Canada. Strategy sessions and reporting happen by phone and video, and campaigns are built around your local market wherever you operate.
Let's build a marketing strategy around the customers you want to reach.
