Website Design Essentials You Need to Know

website design

Website design is a crucial part of creating a reputable online presence. It sets the tone for how people view your brand, enables you to establish trust, and helps you convert visitors into customers. It also helps you build a cohesive brand that’s consistent across all platforms and contexts, giving visitors an immediate impression of your business.

The Visual Elements You Need to Know

Your website’s design should be clean and appealing, and make it easy for visitors to navigate the site. In addition, it should be visually engaging, with well-thought-out color schemes and text that’s on-brand and relevant to your audience.

Using Shapes and Textures

In visual design, shapes are important because they help create a sense of physicality for your website. For example, a square design can represent a block of content, whereas circles can be used for buttons and triangles can be incorporated for icons that accompany an important message or call to action.

A good designer will be able to use shapes effectively and will have an understanding of how they can improve the aesthetics of your website. They will also know how to incorporate texture into their designs, such as paperlike backgrounds or a Gaussian blur to give your site a more authentic feel.

UI (user interface) design is another huge topic in website design that’s a must-know for any web design professional. It’s similar to how we interact with the things around us: a doorknob allows you to unlock your home, a volume control on your car radio lets you change the volume, and a keypad on an ATM puts the PIN code into motion.

It’s important to remember that the same is true for websites; a poorly designed site can leave visitors feeling confused, overwhelmed, and untrusting about your brand. This could result in them clicking away from your site and choosing your competitor’s product or service instead.

Mobile Responsive Design

Globally, 63% of all web traffic happens on mobile devices. That’s why it’s essential to have a website that is easy to navigate and view on mobile devices. If your site isn’t mobile-friendly, search engines will penalize it, making it harder for your visitors to find your business and contact you.

Progressive Enhancement

Google and other search engines are looking for websites that are easy to use, have a good user experience, and load quickly. By incorporating these SEO best practices into your website, you’ll be able to rank higher in searches and have more people visit your site.

Simple Design

Whether you’re designing a website for your business or just your personal blog, simplicity is always the best way to go. It’s also easier to translate into a design that will work on small screens, which is especially helpful if you’re serving an audience that uses their phones and tablets as primary computers.

A good designer will also know how to incorporate the best user interface design elements into their work, which can make it much more intuitive and effective for users to navigate your website. These UI principles can be used in all types of layouts, from simple designs to those that use heavy text.

Read More:

The Importance of Website Design.