7 Tips for Designing a Great Website
There are a lot of things to consider when it comes to designing your website (website design). Ultimately, it should be user-friendly, easy to navigate, and represent your brand’s identity effectively. But, it’s also important to remember that web design is a highly subjective process. Some people love a certain style of design, while others may find it unappealing or even ugly.
Keep it simple: Use a clean design with plenty of white space to give your website a professional look and feel. This will help visitors focus on what’s important and ensure that they don’t have to scroll through tons of text to get to the information they need.
Make sure your design is mobile-friendly: Responsive web design helps your site adapt to different devices. This includes using different fonts, text sizes, and images. You should also be mindful of implementing CSS3 animations and media queries, which will improve the performance of your site on mobile devices.
Specify your design before building: It’s always a good idea to write down a specification for your site, so you can communicate with your developer exactly what the finished product will look like. You can do this easily with Adobe XD’s design specs feature, which makes it quick and easy to publish a public URL so that your developer can inspect flows, grab measurements, and copy styles.
Maintain a consistent brand identity: A common mistake is to add elements or design features that don’t reflect the style and personality of your business. This can result in a disjointed, confusing experience for your visitors.
Be sure to limit the number of fonts: Having too many different typefaces can make your site appear cluttered and can be a distraction for readers. It’s best to stick with a few main types of fonts that are representative of your brand.
Don’t overload your page with graphics, audio, and video: These features will slow down your page and can be distracting to users. This can especially be the case when you’re trying to showcase a large amount of content.
Create a visual hierarchy: A strong visual hierarchy keeps your website’s content organized, allowing visitors to scan pages and find the information they need quickly. This can be achieved by varying the size of your titles, subheadings, and body text.
Test early and often: It’s essential to conduct usability tests before launching your site, as the results of these tests can be critical in understanding whether or not a design is intuitive for your audience.
Use heatmaps to see where your users spend most of their time on the site: These can tell you what’s working and what needs improvement. They’re also a great way to discover where you need to focus your design efforts.
Include user-friendly navigation: Clear directional cues, such as arrows, make it easier for users to find their way around your site. This can also help to increase conversions.
Display location indicators: This is especially important for larger websites with multiple locations. If users aren’t able to see their current location, they will be confused and frustrated.