Category: PPC

Calculating a more accurate look at the revenue per lead for your search engine marketing (SEM) programs

Here, you’ll find:   How to determine the true value of your leads The benefits of aligning sales and marketing strategies The best results-driven reports to develop Why a lead-scoring system is key Put on your blue-light-blocking glasses, crack those knuckles, and fire up your calculator. It’s time to do some math.   Being able […]

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