Facts and figures to help you better understand the current PPC landscape
Here you’ll learn: Recent pay-per-click (PPC) statistics Important Google PPC stats Key mobile PPC and paid social numbers Things to consider when planning your PPC strategy in 2021 Paid search (or PPC) is often the driving force behind a solid marketing campaign. While the way you approach PPC tactics depends on your company’s goals and
Calculating a more accurate look at the revenue per lead for your search engine marketing (SEM) programs
Here, you’ll find: How to determine the true value of your leads The benefits of aligning sales and marketing strategies The best results-driven reports to develop Why a lead-scoring system is key Put on your blue-light-blocking glasses, crack those knuckles, and fire up your calculator. It’s time to do some math. Being able to calculate your