SEO Services
Takes a lot of planning
Always changes
Includes diverse tasks
Never really ends…: (Once stopped, you cannot just turn the switch back on. It will take lots of time to recover) So it is a smart decision to build a management team at home while outsourcing certain tasks to trusted providers
How Long Will SEO Take to Deliver Results?
The best advice I can give here: Be in no hurry.
All long-term SEO issues tend to come from a business being too impatient in chasing those organic search positions.
Start your site as if you didn’t plan to achieve those rankings: Start slow and steady. If you are looking for quick leads, start with Facebook and Google ads (or other ways to grow traffic).
Realistically, it takes anywhere from 3 to 6 months for a brand new site to start receiving a solid amount of traffic, but you really need to start with long-tail search queries that don’t have high competition. You can find those using this keyword exercise over and over again.
Do I Need SEO?
Beyond doubt.
To put simply, these days if you are not findable on Google, you don’t exist. According to a study conducted by SparkToro, Google is the single-largest traffic driver to websites. Across various industries, Google accounts for about 57.8% of total clicks the surveyed websites were getting:
Google is the only most effective online traffic source. With more than three and a half billion searches a day globally, a presence on Google isn’t really an option. It’s what your business cannot exist without.
When it comes to SEO vs PPC, SEO delivers 83% of organic search traffic from search engines, while paid search generates only 17%
Google is where most buying journeys start and continue. Unlike social media marketing which is usually interruptive, Google search is able to send free pre-qualified leads (thanks to matching results to the search intent). People use Google when they want to find you (or another brand that does a better SEO job).
How to Measure My SEO Effectiveness
There is no perfect answer to this.
The best way to approach this question is to track a combination of various criteria:
Rankings for relevant search queries
Organic search traffic
Organic search traffic leads
If all of the above is slowly or surely growing, you are on the right path.
You can monitor your rankings using rank monitoring tools. You monitor your search traffic and how those organic clicks convert into conversions using Finteza which allows you to keep an eye on your organic traffic without requiring a tedious set up.
Simply install the script, and then click through to Google to filter all your further reports to Google’s organic traffic. So you can see how your organic traffic is following through your sales funnel, for example:
Conclusion
SEO is truly not rocket science but you need to approach consistently and strategically. Don’t try to trick the algorithm and