5 Tips For Pay Per Click Campaigns
PAY PER CLICK CAMPAIGNS
PPC (pay per click campaigns) is a digital marketing strategy that allows you to pay a fee every time someone clicks on one of your ads. These can be on search engines, websites, social media platforms, and even mobile apps. The key is to target the right keywords, create quality ads, and drive traffic to your website.
Pay Per Click Explained
The cost of your pay-per-click ads will depend on the competition, keyword relevance, and quality of your ad. A high-competition, low-value keyword like “babysitting” might cost you $1 per click while a more valuable, higher-volume keyword like “immigration lawyer” could run you $30 or more.
Ad Rank and Bids
In a bid to help advertisers reach potential customers at an affordable price, Google introduced the Ad Rank system in 2009. It ranks all of your ads based on their Ad Rank. The higher your Ad Rank, the better the position and cost-per-click (CPC) you’ll pay for each click on your ads.
This ranking is based on a variety of factors, including your Ad Rank, Quality Score, and maximum bid. A high Ad Rank means that Google believes your ad is relevant and useful to the searcher. This helps your ad show up in search results, which lowers the cost-per-click.
When running a PPC campaign, many marketers use different bidding strategies to maximize their profits. For example, some use manual bidding to ensure their ad shows up in top positions. This method can be helpful for ad campaigns that target highly competitive keywords, as it can reduce the cost-per-click by ensuring your ad appears at the top of search results.
Another popular bidding strategy is Enhanced CPC, which automatically increases your max bid if Google believes that a click will convert. This strategy can raise your maximum bid by up to 30% if you’re competing for a search result on a competitive keyword.
Optimize Your Landing Page
Creating a landing page that’s optimized for a particular search term and targeted to your target audience is essential to any successful PPC campaign. The landing page should be crafted with persuasive, relevant content that’s specifically designed to convert clicks into sales.
Craft Relevant PPC Keyword Lists and Tight Keyword Groups
The quality of your PPC campaign is largely determined by the keywords you use. Make sure your PPC campaigns contain well-crafted keyword lists, tight keyword groups, and proper ad text.
Keep in mind that the success of a PPC campaign takes time to build, so don’t get discouraged if you don’t see immediate results. It usually takes about 2 to 4 months before you can really start seeing the impact of your pay-per-click efforts.
Quality Score and Bids
When you’re starting a PPC campaign, it’s important to consider your ad’s quality. This is a rating that’s assigned to each ad based on its match with a search term, as well as the ad’s relevancy and usefulness to the searcher. A high quality score and a good bid can help your ad show up in the search results at a lower cost-per-click, which can lead to increased sales.