We’re standing at the threshold of an entirely new era in digital design—one in which, rather than hacking layouts together, we can actually describe layouts directly. The benefits will touch everything from prototyping to custom art direction to responsive design. In this visionary talk, rooted in years of practical experience, Jen Simmons will show you […]
A building’s foundation defines its footprint, which defines its frame, which shapes the facade. Each phase of the architectural process is more immutable, more unchanging than the last. Creative decisions quite literally shape a physical space, defining the way in which people move through its confines for decades or even centuries. Working on the […]
Daoism is a philosophy, like Buddhism, a way of living, of being in the world, which stems from a text of great antiquity, the Tao Te Ching, whose 81 “chapters” enigmatically sweep across human experience, but with a strong common theme, that of harmony. For the last couple of years, for better or worse, […]
Anxious clients are pressing their agencies for solutions, as web accessibility lawsuits make national headlines. High profile cases against Domino’s, Winn-Dixie and even Beyoncé Knowles are prompting everyone from global brands to small local businesses to ask, “what about me?” Unfortunately, the response is rarely satisfying. Traditional techniques for building accessibility requirements into a […]
Among the best known providers of accessibility solutions are userway, accessiBe, Equalweb or Max Access. The costs vary between free of charge and less than 1,000 Dollars per year. They all promise WCAG compliance. But how accessible do they really make your website? Hand-Cursor auf einer Accessibility-Taste I remember saying in my first presentations […]
As web designers and developers, it’s our job to be well aware of trends that may affect our clients. One of the important developments that should be on our radar is the increasing need for web accessibility. This need stems from website owners’ fears of increasing accessibility lawsuits. The United States Department of Justice (DOJ) […]
Building and establishing a website these days aren’t as easy as many of us might expect. Sure, it’s possible to get a site up and running quickly. Web hosting packages are quite cheap. Often, they even include essential inclusions like domain registration, ample hosting storage and bandwidth, and even SSL certificates. Most web hosts even […]
As you’ve probably seen all over the internet, more and more articles are recently bashing web accessibility plugins like UserWay and WP Accessibility. These articles claim that using their plugins, put your business at a major risk of litigation. In light of these, and as an industry leader, we feel obligated to shed some light […]
An effective PPC campaign helps your school engage prospects while giving you an opportunity to try out strategic remarketing, location targeting, and brand awareness. Here you’ll find: Why school pay-per-click (PPC) audiences can be unpredictable How to leverage generation segmentation How the pandemic has affected PPC strategies for schools Tips for your school’s PPC campaign […]
Conversion rate optimization (CRO) is closely related to SEO — in fact, since conversions are the goal of SEO, you could say SEO depends on CRO. Surprisingly, organizations that invest considerable sums of money in SEO often pay little attention to CRO on their company websites. This is, of course, very frustrating to SEO agencies […]