Facts and figures to help you better understand the current PPC landscape
Here you’ll learn: Recent pay-per-click (PPC) statistics Important Google PPC stats Key mobile PPC and paid social numbers Things to consider when planning your PPC strategy in 2021 Paid search (or PPC) is often the driving force behind a solid marketing campaign. While the way you approach PPC tactics depends on your company’s goals and
Calculating a more accurate look at the revenue per lead for your search engine marketing (SEM) programs
Here, you’ll find: How to determine the true value of your leads The benefits of aligning sales and marketing strategies The best results-driven reports to develop Why a lead-scoring system is key Put on your blue-light-blocking glasses, crack those knuckles, and fire up your calculator. It’s time to do some math. Being able to calculate your
Why Should Enterprises Use Social Media Management Solutions for Digital Marketing?
It has become increasingly important for enterprises, irrespective of size, to have a strong social media presence across various platforms – and a modern social media monitoring solution to help manage the effort. Effective social media marketing helps customers connect with a brand on a personal level and increases brand loyalty
10 Best Photo and Video Editing Apps for Social Media
In the world of social media, change is the only one certain thing, which means the next big app is already being coded somewhere. If you dig a bit deeper you will find a common denominator behind the rise of Facebook, Twitter, Instagram, TikTok (and more): photos, videos, and short,
How to Use Social Media for Affiliate Marketing
Affiliate marketing is one of the most profitable ways to promote. The effectiveness of this tool has already been appreciated by businesses in various industries all over the world, and its dullness is only growing from year to year. According to the data, affiliate marketing spending has increased significantly since 2010,
How to Make Great Video Posts for Social Media
Video has proven itself an incredibly effective marketing tool, overtaking blogs and infographics as the premier form of media used in content strategy. The demand for it is spiking; 86% of consumers surveyed said they wanted to see more video content from brands, and on social media video ranks among consumers’
Top Web Design and UI Trends for 2021
Jumpstart new projects and website redesigns with a few of the hottest elements in design for 2021. These trending styles are sure to help you create in a way that’ modern, fresh and perfect for the new year. Here’s the best part: Many of these design elements can be mixed and
The Web’s Grain
Can I play something for you? Trust me: it’s worth it. Oh, and while you’re listening, pay attention to your chest. You may feel a growing warmth, kind of like the fiery trickle after a shot of whiskey. All right, here we go: Wasn’t that great? I’ve listened to those irritating bing-bongs
This is a web page
We’re standing at the threshold of an entirely new era in digital design—one in which, rather than hacking layouts together, we can actually describe layouts directly. The benefits will touch everything from prototyping to custom art direction to responsive design. In this visionary talk, rooted in years of practical experience,
Responsive Web Design
A building’s foundation defines its footprint, which defines its frame, which shapes the facade. Each phase of the architectural process is more immutable, more unchanging than the last. Creative decisions quite literally shape a physical space, defining the way in which people move through its confines for decades or even